Minister of Information and Communication, Prof. Dora Akunyili, made the remarks while receiving the participants of Heir Apparent Reality Show in her office in Abuja yesterday.
Akunyili, who frowned on the continuous misrepresentation of the country's official name in place of a “corrupt” version, said: "It is very offensive to call Nigeria ‘Naija’. We are making plans to write companies to stop using the word Naija. I have heard that name Naija in adverts. I want them to go back and remove that word.
"If anybody says this is Naija, ask the person, 'Where is Naija?' We have to stop this word because it is catching up with the young. If we don't put a stop to its usage now, it will continue to project us wrongly.”
The minister's condemnation was prompted by a sentence in the presentation of the visiting group where “our world is Naija” was inserted.
Akunyili, who fervently spoke against the use of the word, ordered that the sentence be removed from the programme and changed to “our world is Nigeria”.
“Naija” is obviously a Nigerianised form of Niger, from where Nigeria derived its name.
The word is popularly used by musicians, artistes, advert managers and corporate companies and it could be positive or negative, although it is being used more positively in recent times.
It is believed to be trendier and is used by the younger generation.
“Naija” is obviously a Nigerianised form of Niger, from where Nigeria derived its name.
The word is popularly used by musicians, artistes, advert managers and corporate companies and it could be positive or negative, although it is being used more positively in recent times.
It is believed to be trendier and is used by the younger generation.
Though no official condemnation of the word has been made, several reports have warned of the consequence of the usage of such words among the youths.
Earlier, the minister commended the group for what she called patriotic creativity in their new jingles, saying: "This is the greatest success we have recorded in the rebranding Nigeria project."
She further assured the participants that the ministry would ensure that its jingles on rebranding project were replaced with the ones on Heir Apparent once the correction on the Naija word was effected.
Earlier, the minister commended the group for what she called patriotic creativity in their new jingles, saying: "This is the greatest success we have recorded in the rebranding Nigeria project."
She further assured the participants that the ministry would ensure that its jingles on rebranding project were replaced with the ones on Heir Apparent once the correction on the Naija word was effected.
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